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OMEGA GRAPHICS PRESENTS
OCT
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Omega Graphics
The Way I See It
 

I recently came across this inspiring quote which really hit home. I thought you would enjoy these words of wisdom as well.

“Embrace uncertainty. Some of the most beautiful chapters in our lives won’t have a title until much later.” - Bob Goff

Here’s the way I see it: Blessed are those who replace fear of the unknown with curiosity. Have faith in your ability to figure things out as you go, and be open to writing the next chapter of life without knowing how it ends.

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Idea
Idea of the Week
Drive Rapid Response to Your Direct Mail: 10 Pro Tips

Ever tried to talk on the phone while driving through thick traffic?

As much as we seek to multi-task, the truth is humans are finite. People juggle busy schedules and noisy lives, feeling overwhelmed constantly. In today’s information overload culture, generating a timely response to your direct mail marketing might be one of the hardest tasks around.

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The good news? Print postcards and mailers can help you accelerate your message and break away from the pack. When you take to the mailbox, here are 10 tools to prompt quick, profitable action:

1. Use clear, scannable content.

Use well-organized information so people grasp key ideas in a glance.

2. Feature action colors.

Red, black, and yellow accents grab attention and signify urgency.

3. Try arrows or creative text boxes.

Surrounding a product with graphic callouts can help readers absorb details quickly.

4. Use easy-to-read font.

If you want fast action, prioritize legibility above style.

5. Prominently highlight contact information.

Looking for a quick response? Be sure the phone number and URL are easy to find. For print campaigns, including a business reply card consistently brings a bump in sales.

6. Label photos.

When using photos, put captions directly under the image so people know exactly what they’re looking at.

7. Communicate urgency.

Direct mail usually doesn’t hang around for more than 48 hours. Tell people what you want them to do and why they should do it NOW.

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8. Test the variables.

Changing the size, color, or content of your mailer can offset list fatigue. Try changing just one element at a time so you can track the difference in response rates. If a new package brings in more money, you’ll know what’s working.

9. Add next steps for interested prospects.

A lack of helpful information can make your piece irrelevant. Use 1-2-3 action items, QR codes, or sidebars to help people find more information or move toward a point of sale.

10. Test and steal.

Need inspiration? Join lots of direct mail lists to see what’s working for others!

When surveying your finished product, ask yourself this question: Can people really understand the message without reading the body copy from start to finish?

If they can, you probably have a winner!

See more great ideas like this!
Click here to visit the Omega Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Meet Your Product
EDUCATE CUSTOMERS ABOUT YOUR PRODUCTS

A product introduction marketing piece can be a great way to educate customers about your products.

For example, if you purchase a new Shark vacuum, you will likely see a brochure or card in the packaging that thanks you for choosing a Shark and includes specific details about the model you purchased.

Whether you create a mini brochure, flyer, or even a simple postcard, you can provide product highlights, assembly instructions, special features, warranty information, and a resource link for more details. You can also mention if your product is available in more colors and sizes, or has upgrade options or complementary accessories available.

If you’d like ideas to create the perfect introductory marketing tool for your products or services, our experienced team would love to help! We look forward to hearing from you.

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Uncommon Product
Tri-Panel Folders
A HELPFUL PRESENTATION TOOL FOR MANAGING MULTIPLE PROJECTS

Tri-panel pocket folders (featuring three pockets) are a helpful organization tool for managing multiple projects, events, or presentations holding up to 150 sheets of paper. The third panel not only offers more storage for documents, but also more space for showcasing your messaging, advertising, or branding elements.

You may customize your folders with full color imprint on all panels and pockets, as well as adding business card slots, brochure slits, and much more! We offer many paper stock options and finishing touches, such as custom foil stamping or embossed logos.

Give us a call if you’d like to see samples or need help designing the perfect folder for your organization.

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Tech Tip
Google Transcription Tools
QUICKLY SEARCH RECORDED MEETING NOTES

Did you know that Google offers free transcription tools? Whether you prefer speaking over typing, or you want to quickly search recorded meeting notes for relevant content, here are two Google options:

Google Docs voice tool converts speech into text. You can use it during meetings or video conferences to transcribe the conversation as it occurs, or it can transcribe recordings. Simply open a new Google Doc and select Tools > Voice Typing. Click the microphone icon, which will turn red, and start transcribing.

  • Note: if you leave the Google Docs page, the microphone will automatically shut off.

  • Note: You can expect spelling and grammar discrepancies and a lack of punctuation. If you are using this as a talk-to-text tool, you may want to verbally add punctuation as you speak. For example, “Today was a good day, exclamation point.”

Another transcription option is Google’s Live Transcribe - an Android app that transcribes audio to your phone’s screen live, which includes accurate punctuation. It was designed as an accessibility feature for people who have hearing loss but can be a great tool for anyone taking notes, conducting an interview, or simply transcribing voice audio to text. Just install the app, load it, and it immediately begins transcribing. Live Transcribe will save a transcription for three days, but you can copy and paste the transcription into a document if you want to save it longer.

If you’d like helpful tips when creating your next important printing project, our team is full of great ideas! Stop by or give us a call today.

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