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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to heyomega.com.

OMEGA GRAPHICS PRESENTS
OCT
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Omega Graphics
The Way I See It
 

I recently came across this inspiring quote which really hit home. I thought you would enjoy these words of wisdom as well.

“Embrace uncertainty. Some of the most beautiful chapters in our lives won’t have a title until much later.” - Bob Goff

Here’s the way I see it: Blessed are those who replace fear of the unknown with curiosity. Have faith in your ability to figure things out as you go, and be open to writing the next chapter of life without knowing how it ends.

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Idea of the Week
Profitable Postcard Marketing: Finding the Right Frequency

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If you haven’t tried postcard marketing yet, you are missing a golden opportunity.

Stats in 2019 show that direct mail advertisements have a better reputation among modern consumers: 73% of consumers claim to prefer direct mail over other channels for brand communications, and 40% of consumers claim they will try new services and products if they receive direct mail from the business that offers them.

According to recent research, direct mail has a response rate of 5.1%. That may not sound like much, but when you compare it to 0.2% from online ads, 0.4% from social media, 0.6% from paid search, and 0.6% from email campaigns, you see how significant that number is.

Why You Should Increase Your Mailing Frequency

You can bump the response rate even higher by increasing your mailing frequency.

After you’ve invested time and money to design a postcard or purchase a mailing list, it’s essential that you mail to the same prospects more than once. In fact, experienced direct mail strategists recommend mailing to the same customers every 2-3 weeks for the entire year.

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There are a few reasons for this:

1.     Timing is Everything.

You never know when someone will need your product or service.

Maybe today is the day someone has a back injury and has decided to permanently hand over their lawn care to a professional service – BINGO, that’s you!

2.     Frequency Breeds Familiarity.

Postcards build up over time.

You can mail people every month for three years and have someone call and say, “I have all the postcards you sent me, but I just now found a reason to use you.” Conversely, someone might call and say they just received your postcard for the first time. Although this is not true, here you see that consistent mailings build a subconscious connection that pays off when a prospect is finally ready to pay attention.

If you have a list of 2000 people you want to send your postcard to, it isn’t enough to mail 200 and consider it a failure. At a minimum, you should mail 500-1000 of these people before determining the success of your efforts. Or try directing a different card to each group of 500 to see which one worked best. Later you can mail the highest-performing card to the other 1500 people on your list.

Mail more, sell more. Regular and frequent contact is the name of the game!

See more great ideas like this!
Click here to visit the Omega Graphics - Ideas Collection.
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Marketing Tip
Meet Your Product
EDUCATE CUSTOMERS ABOUT YOUR PRODUCTS

A product introduction marketing piece can be a great way to educate customers about your products.

For example, if you purchase a new Shark vacuum, you will likely see a brochure or card in the packaging that thanks you for choosing a Shark and includes specific details about the model you purchased.

Whether you create a mini brochure, flyer, or even a simple postcard, you can provide product highlights, assembly instructions, special features, warranty information, and a resource link for more details. You can also mention if your product is available in more colors and sizes, or has upgrade options or complementary accessories available.

If you’d like ideas to create the perfect introductory marketing tool for your products or services, our experienced team would love to help! We look forward to hearing from you.

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Uncommon Product
Tri-Panel Folders
A HELPFUL PRESENTATION TOOL FOR MANAGING MULTIPLE PROJECTS

Tri-panel pocket folders (featuring three pockets) are a helpful organization tool for managing multiple projects, events, or presentations holding up to 150 sheets of paper. The third panel not only offers more storage for documents, but also more space for showcasing your messaging, advertising, or branding elements.

You may customize your folders with full color imprint on all panels and pockets, as well as adding business card slots, brochure slits, and much more! We offer many paper stock options and finishing touches, such as custom foil stamping or embossed logos.

Give us a call if you’d like to see samples or need help designing the perfect folder for your organization.

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Tech Tip
Google Transcription Tools
QUICKLY SEARCH RECORDED MEETING NOTES

Did you know that Google offers free transcription tools? Whether you prefer speaking over typing, or you want to quickly search recorded meeting notes for relevant content, here are two Google options:

Google Docs voice tool converts speech into text. You can use it during meetings or video conferences to transcribe the conversation as it occurs, or it can transcribe recordings. Simply open a new Google Doc and select Tools > Voice Typing. Click the microphone icon, which will turn red, and start transcribing.

  • Note: if you leave the Google Docs page, the microphone will automatically shut off.

  • Note: You can expect spelling and grammar discrepancies and a lack of punctuation. If you are using this as a talk-to-text tool, you may want to verbally add punctuation as you speak. For example, “Today was a good day, exclamation point.”

Another transcription option is Google’s Live Transcribe - an Android app that transcribes audio to your phone’s screen live, which includes accurate punctuation. It was designed as an accessibility feature for people who have hearing loss but can be a great tool for anyone taking notes, conducting an interview, or simply transcribing voice audio to text. Just install the app, load it, and it immediately begins transcribing. Live Transcribe will save a transcription for three days, but you can copy and paste the transcription into a document if you want to save it longer.

If you’d like helpful tips when creating your next important printing project, our team is full of great ideas! Stop by or give us a call today.

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