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OMEGA GRAPHICS PRESENTS
NOV
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
IDEA >
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Idea
Idea of the Week
When Color Matters: Tips for Specifying Colors
LET YOUR TRUE COLORS SHINE THROUGH

You're designing a new brochure, flyer, or newsletter and want to make sure it looks great. You're considering printing it full-color, but aren't sure if that's the best option to choose, considering your budgetary needs. Here are some tips to help you decide how many colors to use and how to make the most of the colors you choose.

When to use spot colors...
  • You only need one or two colors for the printed piece.

  • Your project doesn't include any full-color photos.

  • Your corporate colors need to be reproduced to exact specifications and cannot be reproduced faithfully enough by combining cyan, magenta, yellow, and black (CMYK)... the four "process" colors.

  • Your project calls for fluorescent, metallic, or other special inks.
When to use process color...
  • You need more than two colors.

  • Your piece includes full-color photos.

When to use both...
  • You want to enhance the colors by including a "bump" plate (an extra printing plate set up in one of the four process colors and meant to enhance that tone).

  • Your project includes full-color photos, but your logo or corporate colors don't reproduce well with process color inks.

  • Your project includes full-color photos and also requires metallic, fluorescent, or other special inks.

No matter what color combination you choose, there are some things you can do to ensure your project goes more smoothly. For example, as you're preparing your artwork, make sure you aren't "duplicating" any colors. Look through the color palette in your page layout software. Remove any duplicate colors you find, and reassign the corresponding objects and layers accordingly.

Also make sure you give your colors the same names in each application you use for the project. For example, make sure you give the color the same name in InDesign as you give it in Photoshop and Illustrator. This will help reduce confusion and ensure the colors separate properly when preparing the piece for print.

And finally, if you decide to go with process printing, use your design software to convert any spot colors you have to their CMYK equivalents. When doing so, double-check the values the software assigns, to ensure good printability. For example, if Photoshop gives a color a 1% magenta value, you might want to do some tweaking to eliminate the need for that value. We'll be happy to help you optimize your files for print and answer any questions you have while producing your files.

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MARKETING
Marketing Tip
Trade Show Do’s and Don’ts
ETIQUETTE TIPS FOR TRADE SHOWS

The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:

  • Use approachable body language by standing in front of your booth, smiling, and keeping your hands at your sides, not in your pockets or folded at your chest.

  • Provide adequate staffing, so the booth is covered during lunch and other breaks, without overwhelming the booth space with employees.

  • Stay attentive. Don’t chat with coworkers or look on your phone or laptop.

  • Don’t solicit guests in the aisles. Let them show interest by arriving at your booth.

  • Be prepared to answer basic questions or know where to obtain more information if necessary.

  • Don’t eat or drink at the booth. Hide snacks, trash, and supplies behind a backdrop or under a skirted table.

  • Dress appropriately, and avoid wearing too much or too little. There is nothing worse than freezing or sweating at a networking event. Dress in comfortable layers that you can easily add or remove as needed, such as a suit jacket over a dress shirt.

  • Be cognizant of your personal hygiene. Use mints or gum to keep your breath fresh. Skip the cologne. Fragrances should be alluring, not overpowering. If you can smell perfume or cologne, within talking distance, it is too strong.

  • Avoid gaudy jewelry. You want to be remembered for your personality or impressive product knowledge, not your giant dangling earrings or over-jeweled hands.

If you’d like help creating supplemental marketing materials for an upcoming event, our creative team has many great ideas to ensure your company is noticed and remembered! Give us a call or visit us online today.

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PRODUCT
Custom Holiday Cards
Order Your Holiday Cards online
HOLIDAY CARDS . . . THE EASY WAY.

CREATE & VIEW ONLINE NOW

We have a large selection of Holiday Cards for Business or Personal use. Once you pick a card design, use our instant online proofing tool to select a verse, ink color and personalize the card until it is perfect.

 

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TECH
Tech Tip
Screenshots Galore
SCREENSHOTS ON A VARIETY OF DEVICES

Screenshots can be a helpful way to save information, but with the plethora of tech devices available, it can be hard remembering the screenshot shortcuts. Here are tips how to take screenshots on a variety of devices:

Windows: Press the Print Screen key (also marked “Print,” “PrtScn” or PrtSc”), which copies the screen and can be pasted into any program, such as Outlook email, Word, or Paint. Or, if you want more specific content, Press Alt+PrtScn to copy only the contents of your current window.

Microsoft Surface (or other Windows tablets): On older devices, you can try pressing Fn+Win+spacebar, or the Win+Down Volume button at the same time. On newer models, press the Power Button+Down Volume button simultaneously.

MacOS: To copy the image of your Mac’s entire screen, press Command+Control+Shift+3. Or, for specific screenshots, press Command+Shift+4, then click and drag the selector across the area of the desktop you want to capture.

Chromebooks: Hold down Ctrl+Switch Window button (or Ctrl+F5 on a standard keyboard). To take a partial screenshot, click Ctrl+Shift+Switch Window (Ctrl+Shift+F5 on a standard keyboard), then click and drag the selection tool across a portion of the screen.

iPhone or iPad: Press the Power Button+Home Button at the same time.

Most Android phones or tablets (including new Samsung S8, S8+ and Galaxy Note 8): Press the Power+Volume Down.

Samsung phones or tablets (excluding version 8): Press the Power Button+Home Button at the same time.

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